
They offer personal support when customers have problems or questions relating to their Apple products. The employees can also be viewed as the local representatives of AppleCare+. As of August 2009, this phone is no longer installed in newer Apple Retail Stores and removed in others. The " Red Telephone" sometimes seen behind the Genius Bar was a direct line to Apple product specialists, allowing for problems and questions too complicated for the in-store employees to answer. Stools can be found in front of the Bar for people to sit and chat with each other or with employees. LCD screens behind the Bar play looped videos which offer tips to customers waiting for help. There may be other notebooks for iPod/iPhone troubleshooting, often referred to as "floaters". Employees now use iPads with similar software to check in machines for repairs.
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Layouts of a Genius Bar previously consisted of at least two 15" or 17" current Apple portable computers, often mounted on "floating" stands. Ron Johnson, the former senior vice president for retail, often referred to the Genius Bar as the "heart and soul" of the Apple Store. If the in-house technician needs to send the affected device to an Apple Repair Center, most repaired or replaced iPhones will be returned or ready for pickup in approximately three business days. The Genius Bar at Apple Stores offers same-day service for both screen and lithium-ion battery replacements. For problems that require repairs to hardware, most of the work can be completed on-site, while customers wait.

Many of the services are provided for free, regardless of the product's warranty status. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially trained and certified by Apple, with multiple levels of certification depending on the products serviced. inside Apple Stores to support the use of its products and services. The Genius Bar is a technical support service provided by Apple Inc.
